Project Highlights: Tere Ishk Mein
When the news of a film set in the world of “Raanjhanaa,” starring the superstar Dhanush for “Tere Ishk Mein” reached us, we couldn’t contain our excitement. What followed was an announcement that not only celebrated the essence of “Raanjhanaa” but also set the stage for an unforgettable sequel.
Our Approach:
1. Crazy Announcement Idea: We aimed to announce the sequel in the craziest way possible, reflecting the spirit of “Raanjhanaa.” The idea was born – setting the tone for a journey filled with love and emotions.
2. Strategic Timing: To enhance the impact, we chose the 10th Year Anniversary of “Raanjhanaa” for the sequel announcement. It was a homage to the film that touched hearts a decade ago, creating a nostalgic connection with the audience
3. Hype Generation through Social Media: Before the grand announcement, we initiated a campaign on social media, sharing relatable, funny, and iconic scenes from “Raanjhanaa.”
Execution: The execution surpassed expectations, resonating with the audience, the production team, and everyone involved. The atmosphere was filled with joy and satisfaction, setting the stage for an extraordinary journey with “Tere Ishk Mein.”
Results:
The outcome was a resounding success. The announcement resonated deeply with fans, reigniting the love and emotions associated with “Raanjhanaa.” The anticipation for “Tere Ishk Mein” reached unprecedented levels, marking a triumphant start to this cinematic venture.
